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Analysis of the Sunday Columns of České Slovo and Venkov in Selected Years
Málek, Michal ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The diploma thesis Analysis of the Sunday Columns of České Slovo and Venkov in Selected Years is devoted to the analysis of sunday supplements and columns of the daily newspapers České slovo and Venkov in 1933 and 1943. The aim of the thesis was to find out what these supplements and columns looked like, what topics they dealt with, what their character was and how they changed in the selected time horizon and historical context. A content analysis of the sunday newspaper columns and supplements was used to determine what these columns looked like, what their structure was, and what topics they covered. The analysis itself always included the first sunday edition of each month from 1933 and 1943. The analysis also showed that the sunday columns and supplements of both newspapers had an entertainment function and provided readers with mainly relaxing reading in the form of fiction and interest or popular science columns. In addition, it was found that these sunday columns were also largely aimed at women and children, to whom separate supplements and columns were devoted. The diploma thesis also explains how the different political focus of the two newspapers was reflected in these sunday supplements and how this content were affected by propaganda during the Protectorate of Bohemia and Moravia.
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Contemporary Press Coverage of Student Protests at the Tiananmen Square
Prokopová, Tereza Patricie ; Bednařík, Petr (advisor) ; Moravec, Václav (referee)
This bachelor thesis aims to analyse how three newspapers, namely Rudé právo, The Guardian and The New York Times, presented the student protests in Tiananmen Square in 1989. The period from 13 May 1989 to 26 June 1989 was chosen for the analysis, as it fully covers the situation preceding the massacre, the massacre of 4 June 1989 itslelf and its aftermath. In order to achieve the most accurate results, qualitative content analysis and so-called grounded theory will be used. The questions that will be answered through this thesis concern the specific aspects on which the individual newspapers placed emphasis, as well as how often the events were covered and with what temporal sequence, then which language features were used, and which reporting principles were applied within the news and journalistic texts. Based on the data collected, it was found that Rudé právo, ideologically charting communist mindset in China, held similar views to the Chinese Government, i.e. that the students attempted to overthrow the Government and the regime, and during the actual suppression of the protests, the soldiers were attacked by the students, not the other way around. The Guardian and The New York Times reported on the protests in a quite opposite way, regarding the protests as pro-democracy and the military...
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Linguistic analysis of newspaper headlines in English
DAŇOVÁ, Tereza
This work deals with the language side of English newspaper headlines. First it outlines the theoretical background of concepts related to the field, such as journalism, news and media language and style. Then it describes the historical development of headlines, their functions and types. The main focus of the work is a linguistic analysis of headlines collected from the British tabloid The Sun. The thesis identifies the linguistic features and means of newspaper headlines and describes their linguistic peculiarities.
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Czech and German advertisements in Budweis daily newspapers, their comparison and analysis
ŠÍBA, Martin
This diploma thesis dealed with the analysis of advertisements, which were published on the pages of newspapers from the end of 19th century until the end of The Second World War. This diploma thesis focused on its analysis, the systematic research was submitted mainly to the German newspaper Budweiser Zeitung, and Czech newspaper Jihočeské listy between years 1873-1945. In particular, period ads was analyzed, which was the subject of a thorough analysis that focused primarily on graphic design, thematic orientation and inner content. The example of advertising was evidenced by different trends that have been manifested in the last decades of the existence of Austria - Hungary, during the war years and during the times of the First and Second Czechoslovak Republics.
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Disruptive media technologies - theories and application to the Czech media environment
Kyjonková, Petra ; Jirák, Jan (advisor) ; Gibarti, Jana (referee)
Rigorous thesis "Disruptive media technologies - theories and application to the Czech media environment" deals with a concept of disruptive technologies, which results from the economical model of creative destruction made by founder of innovation theories Joseph Alois Schumpter. Although he had described adverse impact on present market structure at the beginning of 20th century, media studies revealed them lately, precisely in the year 1995 in an economical model of another economist Clayton Christensen. In the late 20th century, with the evolution of the internet, first studies based on media corporations' trade model have investigate disruptive impact of new communication channels on the older ones. This rigorous thesis transmits these analyses onto Czech media environment, which is still strongly affected by the transformation process started 20 years ago. It illustrates the influence of the whole transmutation on the innovation process and the reason why it is so necessary to examine it separately for all Post-communist countries. This work then discusses the impact of internet as a new sort of media on the market, especially analyzing the symbiosis of the internet version and the printed version of the Lidové noviny journal, and unfolds the weak points and the potentials of this co-existence, not...
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Rural section of the Bohemia bewspapers up to 1850s
Vodičková, Radka ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The bachelor thesis "Rural section of the Bohemia newspapers up to 1850s" analyses the thematic content and news frequency from the countryside and places that the German written newspapers Bohemia published during the introduced period. In the beginning the thesis describes the historical, cultural and political connection in the Czech countries, shows the bourgeoisie life and its customs and social changes. It introduces the media area of this period. It focuses closely on progress of the Bohemia newspapers, its content, interest and activity. It focuses on the rural section of Bohemia, which started to appear in a separate section from the year 1837. The quantitative analysis of the rural section describes the gradual frequency and the changes of the medial contents depending on the political and social situation.
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Crisis in the institute for the study of totalitarian regimes in czech periodic press
Svorník, Petr ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The main aim of this thesis is to prove that the style of news coverage of one topic in three different Czech newspapers differs significantly, based on ideology of authors and newspapers too. News reporting should be informative, unbiased, without assessments of its author. However the resulting article is always biased in some way. The author doesn't have to use evaluating words to evaluate; he or she can affect the result by choosing right speakers, placing them in favorable or disadvantageous position or even cut them out of the text. The author can choose which story to tell and which frame to use. This thesis focuses on crisis in the Institute for the Study of Totalitarian Regimes in April of 2013, when the director Daniel Herman was dismissed and new director Pavla Foglová was appointed. This event is suitable for the study of (hidden) evaluation and ideology, because it is closely connected with communist history of Czech nation - everyone has some opinion about it, journalists included. After the theoretical explanation of main terms and concepts like signification, discourse and ideology comes the analysis of three non-tabloid Czech newspapers: Lidové noviny, Mladá fronta DNES and Právo. Their story is the main subject of this thesis.
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